#brand marketing

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Digiday
3 weeks ago
Marketing

Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

Publisher-hosted events and influencer partnerships are key marketing opportunities for brands in 2024. [ more ]
Digiday
4 weeks ago
Marketing

In the gaming industry, immersive integrations are winning the battle for marketing dollars - for now

Gaming is increasingly included in brand marketing budgets through customized brand integrations, moving away from traditional programmatic methods. [ more ]
Fast Company
4 weeks ago
Graphic design

This colorful new font doesn't use a single letter

A new font, Poly Mono, challenges the traditional concept of what a font is by using shapes instead of letters. [ more ]
Adweek
1 month ago
Marketing

TikTok Unveils New Self-Serve and AI-Powered Ad Automation Tools

TikTok announced AI-powered tools for advertisers aiming to simplify and enhance the creation of relevant ads on the platform. [ more ]
www.amny.com
1 month ago
Marketing

Neon Coat is NYC Businesses' Secret Marketing Weapon | amNewYork

Neon Coat revolutionizes local business branding with professional model and influencer collaborations. [ more ]
MarTech
1 month ago
Marketing

Why does everyone seem to be re-thinking B2B marketing? | MarTech

B2B marketing is shifting from a solely performance-based approach towards a more balanced strategy involving brand marketing and empathy. [ more ]
Digiday
3 weeks ago
Marketing

Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

Publisher-hosted events and influencer partnerships are key marketing opportunities for brands in 2024. [ more ]
Digiday
4 weeks ago
Marketing

In the gaming industry, immersive integrations are winning the battle for marketing dollars - for now

Gaming is increasingly included in brand marketing budgets through customized brand integrations, moving away from traditional programmatic methods. [ more ]
Fast Company
4 weeks ago
Graphic design

This colorful new font doesn't use a single letter

A new font, Poly Mono, challenges the traditional concept of what a font is by using shapes instead of letters. [ more ]
Adweek
1 month ago
Marketing

TikTok Unveils New Self-Serve and AI-Powered Ad Automation Tools

TikTok announced AI-powered tools for advertisers aiming to simplify and enhance the creation of relevant ads on the platform. [ more ]
www.amny.com
1 month ago
Marketing

Neon Coat is NYC Businesses' Secret Marketing Weapon | amNewYork

Neon Coat revolutionizes local business branding with professional model and influencer collaborations. [ more ]
MarTech
1 month ago
Marketing

Why does everyone seem to be re-thinking B2B marketing? | MarTech

B2B marketing is shifting from a solely performance-based approach towards a more balanced strategy involving brand marketing and empathy. [ more ]
morebrand-marketing
The Business of Fashion
6 months ago
Graphic design

The Year Ahead: Why Brand Marketing in 2024 May Reclaim Its Glory Days

Fashion companies are shifting their focus from performance marketing to brand marketing due to factors like cost and data privacy regulations.
71% of fashion executives plan to increase brand marketing spend in 2024, marking a significant shift in priorities. [ more ]
Digiday
6 months ago
Marketing

Research Briefing: TikTok tops brands' holiday wishlist

More brands are investing in TikTok for their holiday marketing efforts.
39% of brand and retailer pros invest a lot in creating original content for TikTok. [ more ]
The Drum
6 months ago
Marketing

Asos plans to spend its extra 30m marketing pot doing 'cooler' work

Asos opens its first-ever pop-up store as part of a marketing shift to revive the brand
The company is investing £30m in brand marketing to rebuild its struggling image [ more ]
The Drum
7 months ago
Marketing

'Destination' e-commerce stores: Why search and performance are no longer everything

Brand marketing is becoming essential to online retail, as performance marketing loses its sway.
Online retailers are creating new measures and indicators of brand perception.
Google's ranking measurements have shifted to prioritize user experience over keywords. [ more ]
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